|41권 2호 When does multitasking facilitate information processing? Effects of Internet-based multitasking on information seeking and information gain
This study examined whether Internet-based multitasking facilitates informationgain by allowing users to seek additional information online. Study 1, using survey data,suggested that TV-Internet multitasking increased information gain, whereas TV-print mediamultitasking reduced it. In addition, online information seeking mediated the effect of TV-Internet multitasking on information gain. Study 2, using experimental data, conﬁrmed thedifferential effects of TV-Internet multitasking and TV-print multitasking on informationgain. The theoretical and practical implications of these ﬁndings are further discussed.
Internet, Multitasking, Information seeking, Information gain
|41권 2호 Change of attitude toward culture: pre- and post- expatriation experiences of managers
|41권 2호 State-Business Relations, Foreign Aid, and Development: A Comparative Study of Ghana and South Korea